Перевод: со всех языков на все языки

со всех языков на все языки

brand policy

Толкование Перевод

1 brand policy

марк. брендовая [марочная, товарно-знаковая\] политика (совокупность действий, применяемых при создании и развитии марки; осуществляется посредством различных стратегий: стратегия марочного роста, корпоративный брендинг, брендинг товарной линии, индивидуальный брендинг и др.)

international brand policy — международная товарно-знаковая политика ( меры по продвижению бренда на мировом рынке)

See:

brand plan, branding 1), brand development 1) а), brand proliferation, corporate branding, blanket branding, individual brand

Англо-русский экономический словарь > brand policy
2 brand policy

= international brand policy политика в продвижении брэнда (на мировом рынке)

Patent terms dictionary > brand policy
3 brand policy

1) Реклама: товарно-знаковая политика

2) Патенты: (international) политика в продвижении брэнда (на мировом рынке)

Универсальный англо-русский словарь > brand policy
4 brand policy

politique f de marque

English-French business dictionary > brand policy
5 international brand policy

= brand policy

Patent terms dictionary > international brand policy
6 (international) brand policy

Патенты: политика в продвижении брэнда (на мировом рынке)

Универсальный англо-русский словарь > (international) brand policy
7 international brand policy

Реклама: международная товарно-знаковая политика

Универсальный англо-русский словарь > international brand policy
8 policy

1) политика, курс

2) стратегия, поведение

3) методика; правила

•

- advertising policy
- brand policy
- international brand policy
- laissez-faire policy
- patent policy
- patent law policy
- patent licensing policy
- trademark policy

Patent terms dictionary > policy
9 brand

1. сущ.
1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)

to set brand apart — ставить марку особняком

Syn:

brand name 2), brand mark 2)

See:

barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)

2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)

See:

elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team

3) общ. клеймо

See:

, brand mark 3)
2. гл.
1) общ. ставить клеймо [марку\]

2) с.-х. клеймить; таврить ( животное)

3) торг. маркировать ( товар)

See:

branded, branding

* * *
"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.
* * *

Реклама

марка

наименование, символ, знак, дизайн или их комбинации как средство идентификации товара

-----

Маркетинг

1. сорт, качество

2. торговая марка

Англо-русский экономический словарь > brand
10 brand

MARKETING

1 noun

(of product) marque f

brand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;

brand awareness notoriété f de la marque;

brand bonding attachement m à la marque;

brand building création f de la marque;

brand competition concurrence f entre marques;

brand concept concept m de marque;

brand equity valeur f de la marque;

brand exclusivity exclusivité f à la marque;

brand extension extension f de la marque;

brand familiarity connaissance f de la marque;

brand identifier identificateur m de marque;

brand identity identité f de marque;

brand image image f de marque;

brand imitation imitation f de marque;

brand leader marque de tête;

brand lifecycle cycle m de vie de la marque;

brand loyalty (of consumer) fidélité f à la marque;

∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;

brand management gestion f de (la) marque;

brand manager chef m de marque, directeur(trice) m, f de marque;

brand mapping carte f perceptuelle des marques, carte des positions de marques;

brand mark emblème m de marque;

brand name marque (de fabrique);

brand name product produit m de marque;

brand name recall mémomarque f;

brand perception perception f de marque;

brand piracy contrefaçon f;

brand policy politique f de marque;

brand portfolio portefeuille m de marque;

brand positioning positionnement m de la marque;

brand preference préférence f pour une marque;

brand recognition identification f de la marque;

brand sensitivity sensibilité f aux marques;

brand strategy stratégie f de la marque;

brand switcher = personne qui change souvent de marque;

∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;

brand switching changement m de marque

2 transitive verb

(of product) marquer

English-French business dictionary > brand
11 brand plan

марк. план торговой марки* (представлен в форме документа, описывающего цели и задачи марочной политики и способы их достижения)

See:

brand policy

Англо-русский экономический словарь > brand plan
12 trademark policy

марк. товарно-знаковая политика ( действия компании по продвижению и защите своего товарного знака)

What is your company's trademark policy? — Какова товарно-знаковая политика вашей компании?

See:

trademark, brand policy

Англо-русский экономический словарь > trademark policy
13 clean venue policy
1. политика «чистого» объекта
политика «чистого» объекта
Политика ОКОИ, пресекающая появление рекламных материалов, пропаганды или каких-либо брендов в зоне проведения соревнований или на другом объекте Игр. ФНД «Защита интеллектуальной собственности» несет ответственность за распространение информации о данной политике посредством организации встреч с вовлеченными подразделениями ОКОИ и распространением формулировок политики.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

EN

clean venue policy
OCOG Policy ensuring that no advertising, publicity or branding of any kind appears on or from the field of play or performance at any Games Venue. Brand Protection is responsible to spread knowledge throughout the OCOG by meeting with involved areas and policies release.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]

Тематики
- спорт (защита интеллектуальной собственности)
EN
- clean venue policy
Англо-русский словарь нормативно-технической терминологии > clean venue policy
14 fire policy

n. verzekeringspolis tegen schade en verlies door brand

English-Dutch dictionary > fire policy
15 Markenpolitik

Markenpolitik
brand policy;
• Markenpreis brand price;
• Markenprodukt make, brand;
• Markenregistrierung registration of a trademark, trademark registration;
• Markenschutz protection of trademarks;
• Markenstil, Markensymbol brand image;
• Markentankstelle company-owned station;
• Markentreue brand loyalty, consumer insistence;
• Markenvorstellung des Verbrauchers brand image;
• Markenwahl brand choice;
• Markenware branded goods (commodities), patented articles, trademarked commodities;
• Markenwerbung brand advertising;
• Markenwiedererkennung brand recognition;
• unerlaubtes Markenzeichen wildcat brand.

Business german-english dictionary > Markenpolitik
16 товарно-знаковая политика

Advertising: brand policy, branding, trademark policy

Универсальный русско-английский словарь > товарно-знаковая политика
17 международная товарно-знаковая политика

Advertising: international brand policy

Универсальный русско-английский словарь > международная товарно-знаковая политика
18 политика в продвижении брэнда

Patents: ( international) brand policy (на мировом рынке)

Универсальный русско-английский словарь > политика в продвижении брэнда
19 switch

swi
1. noun
1) (a small lever, handle or other device eg for putting or turning an electric current on or off: The switch is down when the power is on and up when it's off; He couldn't find the light-switch.) interruptor, conmutador

2) (an act of turning or changing: After several switches of direction they found themselves on the right road.) cambio, viraje

3) (a thin stick.) vara, varilla

2. verb
(to change, turn: He switched the lever to the `off' position; Let's switch over to another programme; Having considered that problem, they switched their attention to other matters.) cambiar; desviar

- switchback
- switchboard
- switch on/off

switch¹ n interruptor

where's the light switch? ¿dónde está el interruptor de la luz?

switch² vb cambiar

he switched from Engineering to Chemistry cambió de ingeniería a química

switch /'(e)switʃ/ sustantivo masculino
a) (Col, Ven, Méx) ( interruptor) light switch

b) (Méx) (Auto) ignition switch
' switch' also found in these entries: Spanish: aguja - apagar - cambiazo - cerrar - conectar - dar - desconectar - desconectarse - despistarse - encender - interruptor - llave - pera - poner - automático - canal - luz - parar - prender English: light switch - starting switch - switch - switch off - switch on - switch over - switch-over - click - jam - light - master - setting - stop - turn

switch

tr[swɪʧ]

noun

1 SMALLELECTRICITY/SMALL interruptor nombre masculino, conmutador nombre masculino

2 SMALLAMERICAN ENGLISH/SMALL (on railway) agujas nombre femenino plural

3 (change, shift) cambio; (turnround) viraje nombre masculino

■ a switch in policy un cambio de política

■ he made a switch from teaching to translating cambió de la enseñanza a la traducción

4 (exchange, swap) intercambio, trueque nombre masculino

5 (stick) vara; (riding whip) fusta

6 (hairpiece) trenza postiza

transitive verb

1 (change) cambiar de; (move) trasladar; (attention) desviar

■ she switched jobs cambió de trabajo

■ they switched production to the other plant trasladaron la producción a la otra fábrica

■ he managed to switch the conversation to politics logró desviar la conversación hacia la política

2 (exchange) intercambiar

■ someone switched their drinks alguien intercambió sus copas

3 (setting) poner; (channel) cambiar de

■ switch the fan to "low' pon el ventilador en "bajo"

■ stop switching channels! ¡deja de cambiar de canal!

4 (train) desviar, cambiar de vía

intransitive verb

1 (gen) cambiar (to, a)

■ he switched to a different topic cambió a otro tema

■ we've switched to a different brand hemos cambiado a una marca diferente

switch ['swɪʧ] vt

1) lash, whip: azotar

2) change: cambiar de

3) exchange: intercambiar

4)

to switch on : encender, prender

5)

to switch off : apagar

switch vi

1) : moverse de un lado al otro

2) change: cambiar

3) swap: intercambiarse

switch n

1) whip: vara f

2) change, shift: cambio m

3) : interruptor m, llave f (de la luz, etc.)

switch

n.

(§ pl.: switches) = conmutador (Electrónica) s.m.

• desviación s.f.

• interruptor s.m.

• llave s.f.

• pera s.f.

• varilla s.f.

v.

• cambiar v.

• conmutar (Electricidad) v.

• desviar v.

I
1. swɪtʃ
transitive verb

1)

a) ( change) cambiar de

I switch jobs o my job every six months — cada seis meses cambio de trabajo

she switched the topic of conversation — desvió la conversación hacia otro tema, cambió de tema de conversación

to switch something (FROM something) TO something: my appointment has been switched to Tuesday — me cambiaron la cita al martes

b) ( exchange) \<\<suitcases/roles\>\> intercambiar

can we switch seats, please? — ¿no me cambiaría el asiento, por favor?

2) (Elec, Rad, TV)

to switch channels — cambiar de canal

switch the heater to the lowest setting — ponga la estufa en `mínimo'

3) ( shunt) (AmE Rail) desviar*, cambiar de vía

2.

vi cambiar

there's no direct train, you'll have to switch — (AmE) no hay un tren directo, vas a tener que cambiar or hacer trasbordo

I switched to Channel Four — cambié al Canal Cuatro

the scene switches from New York to the French Riviera — la escena pasa de Nueva York a la Riviera francesa

we've switched from electricity to gas — hemos empezado a usar gas en lugar de electricidad

I switched back to my old brand — volví a mi marca de antes

Phrasal Verbs:

- switch around

- switch off

- switch on

- switch over

- switch round

II

noun

1)

a) ( Elec) interruptor m, llave f (de encendido/de la luz)

b) ( points) (AmE Rail) agujas fpl

2)

a) (shift, change)

a switch of emphasis — un cambio de énfasis

his switch from drama to fiction — su paso del teatro a la novela

b) ( exchange) intercambio m, trueque m

to make a switch — hacer* un intercambio

3) (stick, cane) vara f

[swɪtʃ]
1. N

1) (Elec) interruptor m, suich(e) m (LAm), switch m (LAm)

the switch was on/off — el interruptor estaba encendido/apagado

• at the flick of a switch — con solo darle a un interruptor

• to flick a switch on/ off — encender/apagar un interruptor

• light switch — interruptor m de la luz

• the on-off switch — el interruptor de encendido y apagado

• he threw the switch on the tape recorder — dio al interruptor del magnetofón

2) (=change) cambio m ( from de) (to a)

this represents a dramatic switch in US policy — esto representa un cambio dramático en la política estadounidense

• to make the switch from X to Y — pasar de X a Y

he had made the switch from writing screenplays to novels — había pasado de escribir guiones a escribir novelas

they have made the switch from dictatorship to democracy — han hecho la transición de la dictadura a la democracia

3) (=swap, substitution) cambio m

to make a switch — hacer un cambio

that's not my necklace, there has been a switch — esa no es mi gargantilla, me la han cambiado or me han hecho un cambio, esa no es mi gargantilla, me han dado un cambiazo *

4) † (=stick) vara f ; (for riding) fusta f

5) [of hair] postizo m

6) (US) (Rail) (=points) agujas fpl ; (=siding) vía f muerta

2. VT

1) (=change) [+ tactics] cambiar de

if you switch allegiance from one party to another... — si cambias de bando y vas de un partido a otro...

how quickly people switch allegiances! — ¡hay que ver con qué rapidez se cambia de chaqueta la gente!

50 per cent of car buyers are prepared to switch brands — un 50 por ciento de los compradores de coche están dispuestos a pasarse a una nueva marca

2) (=move) [+ production] trasladar ( from de) (to a)

she quickly switched the conversation to another topic — rápidamente desvió la conversación hacia otro tema

3) (=swap, exchange) (honestly) cambiar; (dishonestly) cambiar, dar el cambiazo a *

we had to switch taxis when the first broke down — tuvimos que cambiar de taxi cuando el primero tuvo una avería

the ballot boxes have been switched — han cambiado las urnas, han dado el cambiazo a las urnas *

• to switch sth for sth — cambiar algo por algo

• he switched the real painting with the fake one — cambió el cuadro verdadero por el falso

4) (Elec)

he switched the heater to "low" — puso el calentador en "bajo"

5) (esp US)
(Rail)
to switch a train to another line — cambiar un tren a otra vía

6) (=lash) [+ tail] mover, agitar

to switch the grass with one's cane — agitar la hierba con la vara

3. VI

1) (=change) cambiar ( from de) (to a)

he switched to another topic — cambió de tema

I've switched to a cheaper brand of washing powder — (me) he cambiado a una marca de detergente más barata

2) (=swap round) hacer un cambio, cambiarse ( with con)

he had switched with another driver — había hecho un cambio con otro conductor, se había cambiado con otro conductor

3) (=move) [production] trasladarse (to a)

production will switch to the Glasgow plant next week — la producción se trasladará a la planta de Glasgow la semana que viene

you can switch between windows using the mouse — puedes cambiar de una ventana a otra utilizando el ratón

- switch back

- switch off

- switch on

- switch over

- switch round

* * *

I
1. [swɪtʃ]
transitive verb

1)

a) ( change) cambiar de

I switch jobs o my job every six months — cada seis meses cambio de trabajo

she switched the topic of conversation — desvió la conversación hacia otro tema, cambió de tema de conversación

to switch something (FROM something) TO something: my appointment has been switched to Tuesday — me cambiaron la cita al martes

b) ( exchange) \<\<suitcases/roles\>\> intercambiar

can we switch seats, please? — ¿no me cambiaría el asiento, por favor?

2) (Elec, Rad, TV)

to switch channels — cambiar de canal

switch the heater to the lowest setting — ponga la estufa en `mínimo'

3) ( shunt) (AmE Rail) desviar*, cambiar de vía

2.

vi cambiar

there's no direct train, you'll have to switch — (AmE) no hay un tren directo, vas a tener que cambiar or hacer trasbordo

I switched to Channel Four — cambié al Canal Cuatro

the scene switches from New York to the French Riviera — la escena pasa de Nueva York a la Riviera francesa

we've switched from electricity to gas — hemos empezado a usar gas en lugar de electricidad

I switched back to my old brand — volví a mi marca de antes

Phrasal Verbs:

- switch around

- switch off

- switch on

- switch over

- switch round

II

noun

1)

a) ( Elec) interruptor m, llave f (de encendido/de la luz)

b) ( points) (AmE Rail) agujas fpl

2)

a) (shift, change)

a switch of emphasis — un cambio de énfasis

his switch from drama to fiction — su paso del teatro a la novela

b) ( exchange) intercambio m, trueque m

to make a switch — hacer* un intercambio

3) (stick, cane) vara f

English-spanish dictionary > switch
20 geraten

v/i; gerät, geriet, ist geraten

1. (ausfallen) turn out; gut / schlecht geraten turn out well / badly; groß / klein geraten sein be big / small; relativ: turn out to be on the big / small side; der Kuchen ist mir nicht geraten hasn’t turned out (properly); die Suppe ist ein bisschen salzig geraten the soup’s a bit on the salty side; jemandem zum Vorteil geraten turn out to s.o.’s advantage; ihm gerät alles ( gut) everything turns out right with him

2. nach jemandem geraten Kind: take after s.o.; er gerät ganz nach seinem Vater he really takes after his father; negativ: he’s getting to be just like his father

3. geraten an (+ Akk) an etw.: (erlangen) come by, get hold of; (stoßen auf) come across; an jemanden: meet, come across; feindlich: fall foul of; da sind Sie ( bei mir) an den Falschen geraten you’ve come to the wrong person, I’m afraid; wie bist du denn an den geraten? umg. where did you find him ( oder pick him up)?

4. (gelangen, kommen) get; in Gefahr, Schwierigkeiten, einen Stau etc.: get into; in einen Sturm etc.: get caught in; auf die Gegenfahrbahn geraten end up on the wrong side of the road; mit der Hand in die Säge geraten get one’s hand caught in the saw; in eine unangenehme Lage geraten get into a difficult situation; in jemandes Hände geraten fall into s.o.’s hands; in Not geraten get into serious difficulties; in Verdacht / unter jemandes Einfluss geraten come under suspicion / s.o.’s influence ( oder sway); unter ein Auto geraten be ( oder get) run over by a car; aus der Fassung / Form geraten lose one’s composure / shape; außer Atem / Kontrolle geraten get out of breath / control; außer sich geraten be beside oneself ( vor with); in Angst / Aufregung geraten get scared / excited; in Panik geraten panic, get into a panic; in Verlegenheit / Versuchung geraten be embarrassed / tempted; in Wut geraten get really angry, fly into a rage; in Bewegung geraten get under way, start moving; in Brand geraten catch fire; ins Stocken / Stottern geraten grind to a halt / start to stutter; in Gefangenschaft geraten end up in prison; in Vergessenheit geraten be forgotten; Abweg, Adresse, Haar etc.

—

geraten2

I P.P. raten1, raten2, geraten1

II Adj. (ratsam) advisable; (vorteilhaft) advantageous; es scheint mir geraten zu (+ Inf.) I think it would be advisable to (+ Inf.), the best policy would seem to be to (+ Inf.) ich halte es nicht gerade für geraten zu (+ Inf.) I don’t really think it would be a good idea to (+ Inf.)

* * *

to get; to be succesful

* * *
ge|ra|ten I [gə'raːtn] pret geriet [gə'riːt] ptp geraten [gə'raːtn]
vi aux sein

1) (= zufällig gelangen) to get (
in +acc into)
geráten — to get sth, to come by sth

an einen Ort geráten — to come to a place

an den Richtigen/Falschen geráten — to come to the right/wrong person

unter ein Fahrzeug geráten — to fall under a vehicle

mit der Hand in eine Maschine geráten — to get one's hand caught in a machine

in Gefangenschaft geráten — to be taken prisoner

das Schiff ist in einen Sturm geráten — the boat got caught in a storm

in Bewegung geráten — to begin to move

ins Stocken geráten — to come to a halt

ins Schleudern geráten — to go into a skid

in Brand geráten — to catch fire

in Angst/Begeisterung/Schwierigkeiten geráten — to get scared/enthusiastic/into difficulties

in Vergessenheit geráten — to fall into oblivion

aus der Bahn geráten (lit) — to come off or leave the track; (fig) to go off the rails

auf krumme Wege or die schiefe Bahn geráten — to stray from the straight and narrow

aus der Fassung/der Form geráten — to lose one's composure/one's shape

vor etw dat) — to be beside oneself (with sth)

unter schlechten Einfluss geráten — to come under a bad influence

See:

→ Abweg, Haar

2) (= sich entwickeln, gelingen, ausfallen) to turn out

ihm gerät einfach alles — everything he does turns out well or is a success, everything always goes right for him

mein Aufsatz ist mir zu lang geráten — my essay turned out too long

der Junge/Kaktus ist gut geráten — the boy/cactus turned out well

nach jdm geráten — to take after sb
II ptp von raten, geraten
adj
geh = ratsam) advisable
ich halte es für geráten — I think it would be advisable

* * *

ge·ra·ten¹

< gerät, geriet, geraten>

[gəɐa:tn̩]

vi Hilfsverb: sein

1. (zufällig gelangen)

▪ irgendwohin \geraten to get to somewhere

in schlechte Gesellschaft/eine Schlägerei/einen Stau \geraten to get into bad company/a fight/a traffic jam

an einen Ort \geraten to come to a place

2. (unbeabsichtigt kommen)

▪ [mit etw dat] an/in/unter etw akk \geraten to get [sth] caught in/under sth

unter einen Lastwagen \geraten to fall under a lorry [or truck]

in einen Sturm \geraten to get caught in a storm

3. (sich konfrontiert sehen mit)

▪ in etw akk \geraten to get into sth

in Armut \geraten to end up in poverty

in eine Falle \geraten to fall into a trap

in Gefangenschaft \geraten to be taken prisoner

in Schulden/Schwierigkeiten/eine Situation \geraten to get into debt[s]/difficulties/a situation

4. (erfüllt werden von)

▪ in etw akk \geraten to get into sth

in Furcht/Verlegenheit/Wut \geraten to get scared/embarrassed/angry

in Panik \geraten to start to panic

5. Funktionsverb (beginnen, etw zu tun)

▪ in etw akk \geraten to begin to do sth

in Bewegung \geraten to begin to move

in Brand \geraten to catch fire

ins Schleudern \geraten to get into a skid

ins Schwärmen/Träumen \geraten to fall into a rapture/dream

ins Stocken \geraten to come to a halt

in Vergessenheit \geraten to fall into oblivion

6. (ausfallen)

der Pulli ist mir zu groß \geraten my jumper turned out too big

das Essay ist zu kurz \geraten the essay turned out too short

7. (gelingen)

das Soufflé ist mir \geraten/mir nicht \geraten my soufflé turned/didn't turn out well

alle meine Kinder sind gut \geraten all my children turned out well

8. (fam: kennen lernen)

▪ an jdn \geraten to come across sb

9. (arten)

▪ nach jdm \geraten to take after sb

10.

▶ [vor etw dat] [über jdn/etw] außer sich dat \geraten to be beside oneself [with sth] [over sb/sth]

ge·ra·ten²

[gəˈra:tn̩]

I. pp von raten

II. adj (geh) advisable

* * *
I
unregelmäßiges intransitives Verb; mit sein

1) get

in ein Unwetter geraten — be caught in a storm

an jemanden geraten — meet somebody

an den Richtigen/Falschen geraten — come to the right/wrong person

in Panik geraten — panic or get into a panic

2) (gelingen) turn out well

sie ist zu kurz/lang geraten — (scherzh.) she has turned out on the short/tall side

3) (ähneln)

nach jemandem geraten — take after somebody
II
Adjektiv; nicht attr. advisable

es scheint mir geraten,... — I think it advisable...

* * *

geraten¹ v/i; gerät, geriet, ist geraten

1. (ausfallen) turn out;

gut/schlecht geraten turn out well/badly;

groß/klein geraten sein be big/small; relativ: turn out to be on the big/small side;

der Kuchen

ist mir nicht geraten hasn’t turned out (properly);

die Suppe ist ein bisschen salzig geraten the soup’s a bit on the salty side;

jemandem zum Vorteil geraten turn out to sb’s advantage;

ihm gerät alles (gut) everything turns out right with him

2.

nach jemandem geraten Kind: take after sb;

er gerät ganz nach seinem Vater he really takes after his father; negativ: he’s getting to be just like his father

3.

geraten an (+akk) an etwas: (erlangen) come by, get hold of; (stoßen auf) come across; an jemanden: meet, come across; feindlich: fall foul of;

da sind Sie (bei mir) an den Falschen geraten you’ve come to the wrong person, I’m afraid;

wie bist du denn an den geraten? umg where did you find him ( oder pick him up)?

4. (gelangen, kommen) get; in Gefahr, Schwierigkeiten, einen Stau etc: get into; in einen Sturm etc: get caught in;

auf die Gegenfahrbahn geraten end up on the wrong side of the road;

mit der Hand in die Säge geraten get one’s hand caught in the saw;

in eine unangenehme Lage geraten get into a difficult situation;

in jemandes Hände geraten fall into sb’s hands;

in Not geraten get into serious difficulties;

in Verdacht/unter jemandes Einfluss geraten come under suspicion/sb’s influence ( oder sway);

unter ein Auto geraten be ( oder get) run over by a car;

aus der Fassung/Form geraten lose one’s composure/shape;

außer Atem/Kontrolle geraten get out of breath/control;

außer sich geraten be beside oneself (

vor with);

in Angst/Aufregung geraten get scared/excited;

in Panik geraten panic, get into a panic;

in Verlegenheit/Versuchung geraten be embarrassed/tempted;

in Wut geraten get really angry, fly into a rage;

in Bewegung geraten get under way, start moving;

in Brand geraten catch fire;

ins Stocken/Stottern geraten grind to a halt/start to stutter;

in Gefangenschaft geraten end up in prison;

in Vergessenheit geraten be forgotten; → Abweg, Adresse, Haar etc

geraten²

A. pperf → raten², geraten¹

B. adj (ratsam) advisable; (vorteilhaft) advantageous;

es scheint mir geraten zu (+inf) I think it would be advisable to (+inf), the best policy would seem to be to (+inf)

ich halte es nicht gerade für geraten zu (+inf) I don’t really think it would be a good idea to (+inf)

* * *
I
unregelmäßiges intransitives Verb; mit sein

1) get

in ein Unwetter geraten — be caught in a storm

an jemanden geraten — meet somebody

an den Richtigen/Falschen geraten — come to the right/wrong person

in Panik geraten — panic or get into a panic

2) (gelingen) turn out well

sie ist zu kurz/lang geraten — (scherzh.) she has turned out on the short/tall side

3) (ähneln)

nach jemandem geraten — take after somebody
II
Adjektiv; nicht attr. advisable

es scheint mir geraten,... — I think it advisable...

* * *

adj.

advised adj.

Deutsch-Englisch Wörterbuch > geraten

Страницы

См. также в других словарях:

Brand India — is a phrase used to describe the campaign India is using to attract business. Basically the campaign is to project the attractiveness of India as an emerging destination for business in the fields of service sector, manufacturing, information… … Wikipedia
BRAND, JOEL JENŐ — (1906–1964), member of Va adat Ezrah va Haẓẓalah, the Budapest Jewish relief committee set up during World War II and the courier chosen by Adolph Eichmann to offer Hungarian Jews in exchange for goods, in what became known as the Blood for… … Encyclopedia of Judaism
Helmut Brand — (* 28. Juli 1957 in Herford) ist ein deutscher Mediziner und Professor für Europäische Gesundheitswissenschaften an der Universität Maastricht. Inhaltsverzeichnis 1 Lebensweg 2 Mitgliedschaften und Ämter 2.1 … Deutsch Wikipedia
Americana at Brand — Infobox shopping mall shopping mall name = Americana at Brand image width = 250px caption = American at Brand sign location = Glendale, California address = 889 Brand Blvd Glendale, CA 91210 coordinates = opening date = May, 2 2008 closing date … Wikipedia
Pharmaceutical policy — is a branch of health policy that deals with the development, provision and use of medications within a health care system. It embraces drugs (both brand name and generic), biologics (products derived from living sources, as opposed to chemical… … Wikipedia
Charles Brand — For other people named Charles Brand, see Charles Brand (disambiguation). Charles Henry Brand Portrait of Chales Brand drawn in 1921 Born 4 September 1873 Ipswich, Queen … Wikipedia
Panasonic (brand) — Infobox Company company name = Panasonic company company type = Brand name of Matsushita Electric Industrial Co. company slogan = Ideas for Life. foundation = March, 1918 founder = Konosuke Matsushita location = flagicon|Japan Kadoma, Osaka,… … Wikipedia
Anthony David Brand, 6th Viscount Hampden — (7 May 1937 – 4 January 2008), was a stock broker, Sussex land owner, South Downsman, hereditary peer, and land agent.Early careerAnthony Brand was the son of the cricketer and financier David Brand, 5th Viscount Hampden (1902–1975) by his wife… … Wikipedia
Johannes Brand — Infobox President name=Johannes Henricus Brand order=4th State President of the Orange Free State term start= 2 February 1864 term end= 14 July 1888 predecessor=M.W. Pretorius successor=F.W. Reitz birth date= birth date|1823|12|6|mf=y birth place … Wikipedia
Middle East Policy Council — For the British based property investment and development business, see MEPC plc. The Middle East Policy Council or MEPC is a Washington DC based 501(c)3 non profit organization that produces analysis and commentary on issues impacting U.S.… … Wikipedia
Food and Brand Lab — The Food and Brand Lab is a non profit research facility at Cornell University which focuses on why people buy and eat the foods they do in the quantities they do. The stated mission of the Lab is to Conduct top level academic research that… … Wikipedia

Словари и энциклопедии на Академике

Перевод: со всех языков на все языки

brand policy

Тематики

EN

См. также в других словарях:

Поделиться ссылкой на выделенное

Словари и энциклопедии на Академике

Перевод: со всех языков на все языки

brand policy

Тематики

EN

См. также в других словарях:

Поделиться ссылкой на выделенное

Прямая ссылка: